Friday Favourites: Slogan Sweaters

June 22, 2018


Maaaaaaaan, how is it Friday again?!


Every week seems to be speeding by for me at the moment, but I’m not complaining: it’s good to be busy and working on a variety of different things. Right now I’m doing some content strategy work, some copywriting, some digital content creation and (drumroll please) some creative writing as well as the paid stuff.


This blog is a load of fun, too, and I’m determined to keep pulling these Favourites features together because people have told me they love ’em.


This week I’m treating you to a roundup of some of the best slogan sweaters that are out there right now. Not everyone loves a slogan, so feel free to slope off if you’re a super stylish minimalist. I, however, DO love a slogan. I have tried to be a stylish minimalist and I have failed miserably. I am okay with that.


Joanie Clothing: Bronte Readers’ Club Sweatshirt, £30

Joanie Clothing Bronte sweater

I am struggling to put into words how much I love this sweater.

It’s very reasonably priced, the design is EVERYTHING and it’s grey. I love grey.

This is the sweatshirt I would have worn throughout my teenage wilderness years, when nobody wanted to go out with me but I didn’t really care because I was too busy reading Jane Austen novels.

I own this and – despite being an average size 14 and the size guide telling me I would fit in a medium – went for a large. That turned out to be a good decision, so I’d recommend sizing up in this unless you’re keen on a very snug fit.


Hades: The Dolly Knit jumper, £160


Hades wool Dolly knit, red


At the other end of the affordability spectrum is Hades’ Dolly Knit jumper. This design is a collaboration with writer-of-the-moment Dolly Alderton, and was launched to coincide with the release of her book ‘Everything I Know About Love’.

YES it is expensive, but the quality of this knit is beautiful. Crafted from pure lambswool and made in Hawick, Scotland, garments like this are – in my view – occasionally worth the splurge.

It’s nice, just sometimes, to save up and buy something a little different; something you know has been thoughtfully and ethically produced, and into which someone’s love and creativity have been poured.

Emblazoned with the word ‘love.’ across the chest, the jumper also features the phrase ‘Know thyself’ embroidered on the sleeve.

Available direct from Hades online in blood red (pictured) and a gorgeous pink, with blue lettering.

Keen Instagrammers might already know I have the pink version: I bought it in large and it fits perfectly.


Lisa Macario: The Sali Hughes Sweatshirt for Sarcoma UK, £105


Lisa Macario Sarcoma UK sweater


Again, this isn’t a cheap top – but hear me out.

Lisa Macario hand-embroiders bespoke sweaters from her workshop in Cardiff.

All are made with organic cotton (plus 15% polyester) and are Fair Wear certified.

This design, by beauty journalist Sali Hughes, was produced in memory of her friend Carey Lander – the keyboard player and vocalist from Camera Obscura – who died from a rare form of bone cancer a few years ago.

For every Lipstick, Literature, Liberalism sweater sold £10 will be donated to Sarcoma UK in Lander’s name.

Macario also features an array of other, equally fabulous, designs to choose from on her website. I have thus far resisted purchasing anything, but will surely only hold out so long…


Whistles: Salut sweatshirt, £79


Whistles feels a little like the spiritual home of the slogan sweater: it was as part of its resurgence under the stewardship of Jane Shepherdson that the brand began producing these well-made, comfortable, bold-yet-low-key jumpers, and they have spawned innumerable imitations.

There’s a slogan sweat I like in almost every Whistles collection, but from its latest drop I fancy this one above the rest. Deep, dark navy and proclaiming a big, diagonal ‘Hi!’ in French, it’s chic but fun.

This is perfect for throwing on over shorts after a day at the beach, for pairing with boyfriend jeans at the weekend or even for work, with skinnies and a heel.


Selfish Mother: ‘Mother’ Boyfriend Sweatshirt, £60


Selfish Mother sweater


Some people complain about these Selfish Mother tees and sweaters. They drone on about the fetishisation of motherhood, and why can’t we all just get on with it, and why do we need everyone to know we are mothers, blah blah, etc. I have no time for such negativity.

For the record, becoming a mother is the single biggest “HI THERE, EVERYTHING YOU THOUGHT ABOUT YOURSELF MIGHT BE WRONG” blow to my identity that I’ve ever experienced. That some women choose to own this new, confusing, challenging, exhausting, sometimes painful and (yes, occasionally) resented side of themselves, celebrating it via a comfy slogan top, is frankly marvellous.

And that’s before you get into the charitable nitty gritty of what Selfish Mother founder Molly Gunn & Co. have achieved since the first MOTHER tee was let loose on the world in 2014. As of January 2018, #GOODTEES clothes have raised over £836,000 for charities including Women For Women UK, Save The Children, Kids Charity, The Refugee Council and mothers2mothers.

This black and leopard print sweater, designed in collaboration with Tiba + Marl, is made from 85% organic cotton and will look super with blue jeans and box-fresh trainers. For every one sold (except during sales) £5 will be donated to Tommy’s, the baby charity that funds research into pregnancy loss.


That’s it for this week folks – hope I haven’t cost you too much dosh! Big love and see you next week. Byeeeeeeeeeeeeeee!

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